The Experience of an Easy Seat Upgrade


Yesterday I had the chance to go to the Atlanta Hawks-Golden State Warriors game at Philips Arena and try out Experience, which is an startup that provides in-arena seat upgrade for a low price. I can attest to the website being extremely simple to use and navigate, and the entire process of switching seats was nearly painless. To the right is a quick navigation between the screens to see the upgraded ticket.

One of the greatest part of the experience is being able to physically compare the difference between seats. For example, I was seated in section 318, where the crowd was pretty sparse and the energy level had more of a relaxed feel. In honor of the Atlanta Hawks twitter account (@ATLHawks) reaching 100,000 followers, they were offering 300 level tickets for $10, so it was deal I could not turn down.

Some fans may prefer to watch the game in a more casual section of the arena with a bird’s eye view of the arena, so sitting in the lower level is not for everyone. However, I was invited to sit down in the lower level near center court where the roar of the crowd could be felt in my gut. Upon reaching my new seat in section 105, Row L, the 6th man section was across from me providing their usual chants and every dunk and slick crossover brought audible crowd reactions. In total, the game experience was something I greatly enjoyed better in my new seats.

Eric, the correspondent with Experience that met with me to guide me through the process, left me his ticket as he tended to other customers and worked with the Philips Arena staff. The new ticket was for 103, Row B, which was center court a couple of sections over, across from the goal the Warriors shot at in the second half. All I could think of for most of the second half was “Oh my gosh, I’m twenty feet away from Stephen Curry/Klay Thompson/Harrison Barnes spotted up in the corner”.

It was easy to nab t-shirts the the cheerleaders were tossing from only 5 rows from the court. In fact, two basically landed in my lap during timeouts. Atlanta Braves legend and possible the most famous Atlanta athlete in history Chipper Jones happened to be 3 rows away, taking in the blowout of a game, (along with his model lady friend).

How can you, the fan, take advantage of this opportunity?

Bring some friends to a Hawks game, or just come by yourself, get to the arena and settle in. The time window to upgrade in Philips Arena for season ticket holders is usually about 30 minutes before tipoff, whereas the slot for non-season ticket holders is right at tipoff. All that is needed is a few touches on your mobile device to order and pullup your new tickets, and the ushers have been notified to accept your on-screen tickets as if it were a paper ticket.

Take it from me, the difference is something that cannot be quantified. Look for yourself; which seats would you rather be in, the first one or either of the second two (click all to enlarge)?



So the next time you and your buddies head to an Atlanta Hawks game and you spot some empty seats in the lower level, whether behind the goal or near center court, be sure to check out Experience at hawks.findexp.com on your mobile phone. I can assure you, you will not be disappointed.

If you want more pictures or information, do not hesitate to contact me via Twitter (@WesFromTheATL) or some other form. Be sure to follow SoaringDownSouth’s twitter account as well.




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