If one of your worst nightmares involves a giant Paul Millsap, you may want to avoid I-85 North beginning in April.
The Atlanta Hawks are setting up a promotion like no other, and the team is putting up a 700-pound, 15-foot tall statue of Paul Millsap dunking to get the word out.
Starting in April, if you are traveling along I-85 North you’ll likely spot the masterpiece along with the message “You Could Hang Out With Paul. Dial **DUNK (3865).” The number leads to a recording of Paul explaining the contest and the numerous prizes, including at trip to Las Vegas for the Summer League in July, a workout session with Paul and a Hawks trainer, as well as a visit to the Hawks’ locker room for a video game session with the All-Star power forward.
The statue, made primarily out of steel and foam, was constructed by the Atlanta-based company Chisel 3D. The statue took about a month to create and the billboard will be put up by the CSE ad agency, who projects 660,000 people will see the billboard weekly.
The billboard is a great effort to grow Millsap’s brand in Atlanta as the team moves on from Josh Smith’s departure last summer. Millsap has proved to be worth every cent of the two-year, $19 million contract the Hawks signed him to last July, as Paul earned his first All-Star honors this season and has played a huge role in keeping Atlanta in pursuit of a playoff spot in the absence of Al Horford.
Be on the lookout for the billboard if you happen to be on I-85 when April rolls around.