Dec 20, 2013; Atlanta, GA, USA; Atlanta Hawks shooting guard Kyle Korver (26) and small forward DeMarre Carroll (5) and point guard Jeff Teague (0) and center Al Horford (15) walk on the court against the Utah Jazz in the third quarter at Philips Arena. Mandatory Credit: Brett Davis-USA TODAY Sports

SportTechie NBA Digital Series Takes A Look At The Atlanta Hawks


Hawks lead the series 2-1 over the Pacers. (Photo Credit: Scott Cunningham/Kevin C.Cox)

Hawks lead the series 2-1 over the Pacers. (Photo Credit: Scott Cunningham/Kevin C.Cox)

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Atlanta Hawks are using digital strategy. Then head over to SportTechie to read the entire writeup. 

Al Horford may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Atlanta Hawks. Stay tuned to for ongoing coverage of the #NBADigitalSeries.

Click here for the full writeup.

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Tags: Atlanta Hawks SportTechie