The Kings of Poor Decisions
Does any of that sound like a man that knows what he is doing and is absolutely sure of himself? He comes across as the guy who walks into a car dealership and says, “Hi, I want to buy a car”, without doing any research on pricing, rebates, equipment, or anything else that would be important. “Well, I’m not happy with my current vehicle, so I’m going to this high priced dealership and see how it goes.”.
The salesman asks him a few questions, “What features would you like it to have? How much are you willing to pay?” The customer replies, “You know, I could spend as much as $30,000.”
“That’s interesting,” the clerk says. “Based on what you have told me this is a great car for you, so let’s get started on the paperwork.”
Car salesmen aren’t considered to be the most trustworthy of people in the business world. They want to earn the highest commission possible, which is understandable. There aren’t many customers that are like this, so when one comes through the door, the sales clerk has to hit a home-run. The customer agrees to buy a new Ford Taurus for $30,000.
Had he done his due diligence, browsed the dealership’s website, or shopped around at all, he would’ve known it was advertised for the factory price with a $5,000 rebate, as opposed to paying the full manufactures suggested retail price. But forget about all that, he could’ve bought a Jaguar or a Lexus for that amount of money. Instead he wandered into a random dealership to be sold a car, so someone did.
That’s about how I figure the trade occurred. Why didn’t he accept the better deal from earlier in the week? Because he wasn’t convinced. The other party didn’t create the belief that it was an offer that he couldn’t refuse.