Well, there it is.
After months of waiting... and waiting... LeBron James - the greatest basketball player of all time - has chosen a team. Rather than returning to an organization he'd been with previously, James opted for a new home for what's likely to be his final two NBA seasons. The Philadelphia 76ers.
The 76ers - who ultimately finished behind the Atlanta Hawks in the standings last season - have made two drastic improvements to their roster. The idea of a fully healthy Philadelphia team should terrify Hawks fans, even with the adjustments they've made themselves.
James joins Jaylen Brown, Tyrese Maxey and of course, Joel Embiid, to compete for a championship. They'll be up there with the favorites, no doubt.
Hawks now have another barrier to rising in the standings
It was already going to be difficult. While the Hawks did improve - adding Lu Dort, Aaron Wiggins, Kingston Flemings and more - other teams, including those worse than them last year, have done more.
It started with the Miami Heat. The Hawks finished well ahead of the Heat after their late-season surge, but what they didn't do was add Giannis Antetokounmpo. Despite getting up there in age, Antetokounmpo is still, undoubtedly, a top-five player in the world.
Adding him to an already-established frontcourt could help them make some real noise in the Eastern Conference next season.
The Toronto Raptors - who actually finished one spot ahead of the Hawks after a wild series of events moved them up on the last day of the regular season - weren't complacent in their offseason activity, either.
While the deal isn't finalized just yet, they're very likely going to have Kawhi Leonard on their roster next season. At full strength, their roster is better than Atlanta's. The Hawks already had a lot of trouble with them last year.
Enter Philly, who now has arguably the best starting-five in the NBA
That shouldn't be too controversial of a take. The only thing that could possibly hold the 76ers back next season is health. Joel Embiid is one of the least reliable stars in the league in terms of availability, and it's no secret that his game is slowing down, as well.
LeBron James is entering his 24th NBA season, too. There's no guarantee this fully healthy roster will play alongside each other much. They'll have to lean on their youth - Tyrese Maxey and VJ Edgecombe - to truly determine their title candidacy.
It was never going to be an easy road for the Atlanta Hawks to contend, and now it appears that it's going to be more difficult than ever. The King is back in their conference.
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