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Hawks' troubling dilemma could make or break 2028 title hopes

Should Atlanta push their chips all in, or allow their rivals to drop like flies before next season?
Atlanta Hawks head coach Quin Snyder reacts against the Toronto Raptors at Scotiabank Arena on January 5, 2026.
Atlanta Hawks head coach Quin Snyder reacts against the Toronto Raptors at Scotiabank Arena on January 5, 2026. | IMAGN IMAGES via Reuters Connect

The Hawks aren't going to be the best of the best this year - it's hard to argue with the mocked 45-37 record that Bleacher Report recently predicted.

Let's call it how it is - while the roster looks absolutely stacked from top to bottom, the reality is that other teams are simply better. While a handful more teams appear to be on a level playing field with the Hawks this year, at a bare minimum, the Knicks, Cavaliers, and Sixers seem just another step higher.

An apparent dilemma is brewing in the A - should Onsi attempt to make a splash before the trade deadline for a shot at a championship this year, or keep his aces up his sleeve?

The reality of the top of the East - it's old

Fortunately for Atlanta, there's nothing but clear skies ahead after inevitably weathering the terrible tempest that awaits them in the East this year - they just have to remain patient.

Remember those Knicks, Cavs and Sixers I mentioned earlier?

Each of these three juggernauts must face one of two problems in the incredibly near future - age and lingering injuries, or the looming second apron and its associated luxury taxes.

While the Knicks aren't the oldest team around, word around the league is Karl-Anthony Towns may be on his way out - largely due to the fact that New York won't offer him quite the dollar amount he feels he's due. After an impressive title run, Towns has certainly proven he's worth it - New York just doesn't have the wallet room.

Similarly, the Cavs are about to be in the same boat - while rostering James Harden, Donovan Mitchell, Evan Mobley, Jarrett Allen, and now Peyton Watson (after a surprising sign-and-trade with the Nuggets last week), their window seems to be closing before it's even begun to open.

Philly is obvious - Joel Embiid and LeBron James are as formidable as opponents as you'll ever run into in the league, but for how much longer? It could very well be the case that neither are ever fully healthy/not retired again beyond this 2026-2027 season.

With the conference becoming much, much less daunting after this season, Atlanta also has a gift that very few other Eastern Conference teams possess.

Atlanta's wide-open cap space next summer is an invitation for dynamite

Remember all those one-year deals that the Hawks put pen to paper for this summer?

CJ McCollum, Jock Landale, Lu Dort's expiring deal, and perhaps a lingering Jonathan Kuminga team option are all off the books after the curtains close on the 2026-2027 season.

Very few other teams will have the cap flexibility that Atlanta possesses next season - any superstar who may hit the free agent market is forced to view the Hawks as a potential landing spot. Not only will Atlanta be able to match any offer they'll find elsewhere, but they also possess a bevy of supporting options to complement just about any star on the move.

Look for the Hawks to remain patient just one more year - rather than rushing into an uphill battle in a loaded conference this season, it seems like a forgone conclusion that Onsi is ready to wait it out and see what the next offseason holds in store for a young Hawks team on the rise.

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